About Strategic Mark

  With a passion for helping businesses scale efficiently, Jaimi Koechel founded Strategic Mark to bring big-firm marketing expertise to small businesses with big goals delivering targeted, strategic marketing that drives real growth.

Jaimi is a strategic marketing leader with over 23 years of experience driving growth for professional services firms. As a CMO-level strategist, she specializes in transforming marketing from a reactive function into a high-impact, revenue-generating engine.

Throughout her career, Jaimi has built marketing departments from the ground up, spearheaded brand transformations, and developed strategic marketing plans that align with business growth goals. She has led high impact marketing initiatives, scaled firms into new markets, and executed high-performing digital marketing strategies that increased lead generation by over 90%.

She has held executive marketing roles at professional services firms, where she launched SEO-driven content strategies, built social media advocacy programs, and crafted multi-channel marketing campaigns that delivered measurable results.

Connect with Jaimi on LinkedIn or contact her today!

Jaimi's expertise spans strategic marketing, brand positioning, content marketing, digital campaigns, and business development. 

As the first non-CPA partner at an accounting firm, Jaimi proved that a well-crafted marketing strategy is just as crucial to a firm’s success as its core services.